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CASE STUDY:

Bradburn Home

Transforming product launches and High Point Market into integrated marketing campaigns through public relations, strategic communications, email marketing, and creative design.

At A Glance

Client:

Bradburn Home

Industry:

Luxury Home Furnishings & Lighting

Partnership:

2025 • Digital Marketing Engagement

Services:

Paid Media, Digital Marketing, Content Strategy, Social Media, Email Marketing, Pinterest Marketing

 Outcome:

27 New Trade Accounts • $16,000 Revenue Generated in 60 days

The Opportunity

Bradburn Home had an established reputation within the luxury home furnishings industry but needed a more strategic digital marketing program to increase visibility, expand its trade audience, and generate measurable business growth. SMA developed an integrated strategy that combined paid media, organic social media, designer-focused messaging, email marketing, and Pinterest to create a scalable customer acquisition engine.

Objectives

  • Increase brand visibility among interior designers and luxury homeowners.

  • Grow qualified trade account registrations.

  • Drive high-intent website traffic through paid advertising.

  • Strengthen Bradburn Home's digital brand presence.

  • Support revenue growth through integrated marketing.

Results

27

New Designer/Trade Accounts

$16,000

New Revenue attributed to campaign efforts in 60 days

11,000+

Meta Link Clicks across campaign period

$0.11

Cost per click as low as $0.11 on Meta advertising

Featured Initatives

Performance Advertising

Developed highly targeted Meta advertising campaigns focused on driving qualified website traffic, expanding trade registrations, and generating measurable ROI.

Luxury Brand Storytelling

Created editorial-style social media content showcasing craftsmanship, collections, and lifestyle imagery that reinforced Bradburn Home's luxury positioning.

Designer Growth Strategy

Implemented designer-focused messaging and campaigns to expand awareness among interior designers and strengthen the company's trade program.

Integrated Digital Marketing

Connected paid media, organic social, email marketing, and Pinterest into a cohesive marketing strategy supporting long-term growth.

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Services:

  • Paid Media Strategy (Meta Ads)

  • Digital Marketing Strategy

  • Content Strategy

  • Organic Social Media Management

  • Email Marketing

  • Pinterest Marketing

  • Audience Targeting & Retargeting

  • Campaign Analytics & Optimization

Open Magazines Stack

Ready to Build What's Next?

Whether you're preparing for a product launch, seeking national media coverage, strengthening your brand position, or looking for an integrated communications partner, we'd love to learn more about your organization and goals.

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