CASE STUDY:
Fine Art Handcrafted Lighting
Helping a luxury lighting manufacturer increase national visibility through integrated communications, public relations, product launches, and strategic marketing.
At A Glance
Client:
Fine Art Handcrafted Lighting
Industry:
Luxury Lighting Manufacturer
Partnership:
2024–2025 • Multi-Year Strategic Communications Partner
Services:
Strategic Communications, Public Relations, Digital Marketing, Product Launches, Event Marketing
Recognition:
Davey Award – Integrated Campaign: Lighting Meets Couture
Media:
Forbes, LUXE Interiors + Design, Real Simple, Florida Design, Business of Home, and more.
The Opportunity
As Fine Art Handcrafted Lighting expanded its product portfolio and prepared for major product launches, trade markets, and strategic partnerships, the company needed a communications partner capable of unifying marketing, public relations, digital strategy, and events under one cohesive vision.
SMA developed an integrated communications strategy that connected product launches, trade shows, executive thought leadership, media relations, paid advertising, and digital marketing into a single program designed to build sustained visibility, strengthen industry positioning, and support long-term business growth.
Objectives
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Increase national visibility among interior designers, architects, and luxury consumers
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Position Fine Art as a leader in handcrafted luxury lighting through strategic media relations and executive thought leadership
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Launch new collections through integrated communications campaigns
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Align marketing, public relations, advertising, and event strategy under one cohesive annual communications plan
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Increase engagement across digital channels while supporting dealer and distributor relationships
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Maximize visibility surrounding High Point Market, Lightovation, Design Edge, and other key industry events
Results
105+
Earned Media Placements
55.8x
Return on
Ad Spend
7
Product Launch Campaigns
16
Industry Events Supported
Featured Initatives
Embark Collection: Fine Art Handcrafted Lighting × Barclay Butera
Award-winning integrated launch campaign spanning PR, storytelling, media outreach, social media, advertising, and High Point Market.
High Point Market: Multiple Product Launches & Events
Multi-channel campaign supporting showroom traffic, designer engagement, media interviews, and post-market visibility for Fall'24, Spring'25, and Fall'25.
Mariner Luxury Partnership
Exclusive North American distribution partnership announcement supported by PR, social media, launch video, and digital assets.
Masters of Glass
Designer event strategy including invitations, media outreach, partnerships, and onsite communications.
Services:
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Strategic Communications
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Public Relations & Media Relations
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Product Launch Strategy
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Executive Thought Leadership
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Marketing Strategy
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Paid Media (Meta & Google)
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Email Marketing
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Social Media Strategy
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Trade Show & Event Marketing
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Content Strategy
