
CASE STUDY:
StudyFetch
Positioning AI as a Trusted Partner in Literacy
Overview
StudyFetch set out to become more than another AI education platform—it wanted to lead an important conversation around literacy in the age of artificial intelligence. Simplified Media Agency developed and executed an integrated communications strategy centered around a flagship symposium at the University of Pennsylvania, bringing together educators, researchers, literacy advocates, and technology leaders to establish credibility and foster meaningful industry relationships.
The Challenge
Although StudyFetch had an innovative product and a compelling mission, it needed stronger recognition within the education community and a way to demonstrate its commitment to improving literacy beyond product marketing
Our Approach
We planned and produced the Enduring Literacy in the AI World symposium from concept through execution, including event strategy, speaker recruitment, public relations, messaging, promotion, onsite logistics, and post-event communications. The event positioned StudyFetch alongside respected researchers and education leaders while creating opportunities for long-term partnerships
Results
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Hosted a full-day symposium at the University of Pennsylvania
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Convened nationally recognized literacy and neuroscience experts
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Engaged approximately 70–80 educators, researchers, students, and nonprofit leaders
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Strengthened StudyFetch's position as a mission-driven thought leader in AI and education
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Created a repeatable event model supporting future outreach and partnerships
Services:
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Strategic Communications
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Public Relations
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Event Strategy & Management
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Thought Leadership
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Executive Positioning
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Community Engagement
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Content Strategy
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Media Relations
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Speaker & Partnership Development
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Education Marketing

