See the SMA Advantage
We know investing in marketing is a big decision. That's why we make it simple:
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90 Day Checkpoint: If you don't see measurable progess in visibility, PR , or digital traction, we'll adjust your strategy at no additional cost.
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Transparent Reporting: You'll always know exactly where your investment is going.
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Flexible Strategies: We take the time to understand your business and goals, then adapt tactics and services as you grow.
Businesses with integrated Marketing and Public Relations strategies grow 2.5x faster than those relying on referrals. Our clients have seen 7x ROAS on campaigns and landed press in Forbes, Architectural Digest, Wall Street Journal, and more.
1. The Cost Advantage
Hiring even a lean in-house team can run $450K–$600K+ a year. With our Fractional Marketing Department, you get the equivalent of a CMO, PR manager, content creator, and digital strategist—for less than half the cost.a
2. The Growth Advantage
Businesses with integrated PR + digital strategies grow 2.5x faster than those relying only on referrals. Our clients have achieved 7x ROAS on campaigns and been featured in Architectural Digest, Forbes, and The Wall Street Journal.
3. The Simplicity Advantage
Instead of juggling 5 different hires or agencies, you get one integrated partner. One point of contact. One clear strategy. One team that scales with you.
Scale Smarter
The Problem?
Marketing is expensive.
Let's be real. Building an in-house team adds up fast. It's a six-figure commitment per person.
Here’s what it actually looks like:
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Marketing Director / CMO: $150K–$200K/year
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PR Manager: $90K–$120K/year
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Content Creator / Social Media: $70K–$90K/year
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Digital Ads Specialist: $85K–$100K/year
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Designer / Creative Support: $60K–$80K/year
That's $450-600k+ before benefits and overhead.
And that’s before factoring in the hours spent managing the team, onboarding and training, or scrambling to cover gaps during turnover—on top of the actual marketing budget.
Add to that the:
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Technology stack (CRM, email platforms, automation tools, reporting dashboards)
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Creative Production (photography, video, copywriting, design)
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Opportunity Costs (slower speed-to-market, missed campaigns, staff pulled away from core initiatives)
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Inefficiencies (siloed tools, lack of integrated strategy, duplicated effort)
and the true expense becomes clear.
In-House Marketing Team
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3–5 full-time hires (PR, Content, Digital, Strategy)
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Annual cost: $450K–$650K+
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Recruiting, training, and management overhead
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Turnover risks + siloed execution
Fractional Marketing Department
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One integrated team of senior-level experts
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Starting at $5K/month — customized to your needs
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Immediate execution with proven frameworks
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Flexible, scalable, no overhead
The SMA Solution
Fractional Power, Fractional Cost
Why hire 3 to 5 full-time employees when you can have a full team—PR, Content, Digital, and Strategy—for a fraction of the cost? Our Fractional Marketing Department meets you where you are, whether you’re building your foundation or ready to dominate your category, and scales as your business grows.
Starter Spark
For founders stepping out of DIY and ready for a clear foundation.
Get senior-level strategy and a professional content rhythm without hiring in-house. Perfect for early growth and getting marketing momentum.
Growth Builder
For brands with traction that need consistency.
Weekly content, active PR outreach, and ad management that fuels steady visibility and lead flow. The sweet spot for scaling brands.
Market Accelerator
For ambitious teams expanding regionally or nationally.
Integrated PR, multi-channel campaigns, and thought leadership that amplify your presence and attract new opportunities.
Category Leader
For brands ready to dominate their industry.
National PR, multi-platform ad strategy, full-service content, and executive-level positioning. A complete done-for-you marketing department designed for market leaders.
Your Investment At Work
No vague promises—here’s what our clients typically receive across PR, content, and digital. Each tier builds on the last, scaling visibility and impact as your investment grows.
When you partner with our Fractional Marketing Department, you get more than ideas — you get execution. While results naturally vary by tier and market, here’s the level of consistent output you can count on:
Public Relations & Visibility
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Ongoing pitching to editors, journalists, and influencers
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Thoughtful story development designed to land features in trade, regional, and national media
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Award submissions and speaking opportunities to elevate credibility
Content & Social Media
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A steady stream of branded content each month (social posts, graphics, reels, blogs, or articles depending on tier)
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Engaging campaigns built around launches, events, or seasonal opportunities
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Professional copywriting and creative that reflect your brand voice
Digital & Paid Media
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Targeted ad campaigns with monthly optimization for ROI
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Funnel building and list growth strategies to capture qualified leads
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Retargeting campaigns to convert awareness into action
Branding & Creative Support
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Website copy and design updates to ensure digital presence matches positioning
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Messaging frameworks and brand positioning to stand out in your category
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Print + collateral design for campaigns, sales teams, or tradeshows
Strategy & Reporting
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Regular strategy sessions to refine tactics and stay aligned with business goals
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Transparent monthly reporting on progress and insights
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Flexible adjustments to campaigns as your needs evolve
Every business has unique goals and challenges. These deliverables are examples of what our Fractional Marketing Department typically provides at different investment levels. Your exact strategy and outputs will be fully customized to your brand’s needs.
Your Investment, Backed by Confidence
We know marketing is a big decision. That’s why we remove the guesswork:
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90-Day Checkpoint: If you don’t see measurable traction in visibility, PR, or digital growth, we’ll refine your strategy at no additional cost.
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Transparent Reporting: You’ll always know where your investment is going.
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Flexible Strategy: We evolve as your business goals evolve—no cookie-cutter tactics.
Our packages start around $5,000/month and are designed to give you senior-level leadership and daily execution at a fraction of the $$40,000–$55,000/month it costs to build internally.
The Impact in Action
Where strategy meets results. See how brands across design, lifestyle, and innovation achieved recognition, reach, and ROI with our Fractional Marketing Department.
Challenge: Launch a couture-level collection in a crowded luxury market with limited lead time.
Solution: Integrated PR, event activation at High Point Market, and social media campaign.
Results:
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15+ high-profile media placements (Business of Home, Furniture Today, Florida Design)
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500K+ editorial reach and 200K+ organic impressions
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Showroom buzz with 100+ top designers and press attending
Fine Art Handcrafted Lighting — Couture Launch with Barclay Butera
Challenge: Build brand awareness and grow revenue beyond trade show visibility.
Solution: Strategic organic social media + hyper-targeted micro ad campaigns.
Results:
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27 new client accounts in 2 months
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~$16,000 in direct revenue attributed to campaigns
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Elevated positioning within the luxury home decor space
Bradburn Home — Social Media & Micro Ads Drive Revenue
Challenge: Reignite social media engagement after a long period of inactivity.
Solution: Full content mix: feed posts, reels, and interactive stories.
Results:
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+1,229% increase in accounts reached (8,043 accounts)
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21.7K total views and 1,157 interactions
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6,389 new followers, driven largely by reels
Public Relations Case Study
Robert Abbey — Instagram Revival & Engagement Surge
Challenge: Boost visibility and SEO through Pinterest, a platform underutilized in luxury landscape architecture.
Solution: Strategic surge in high-quality pins + ongoing content and data-driven adjustments.
Results:
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Impressions grew from 563 → 12.8K in 3 months (+2,100%)
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Engagements rose from 35 → 408 (+1,000%)
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Audience expanded to 8,000+ monthly viewer
Hoffman & Ospina LANDSCAPE ARCHITECTURE — Pinterest Growth Strategy
Our work speaks for itself, driving measurable results across marketing strategy, digital campaigns, PR, and brand growth initiatives.
Achieved a 5x ROAS through targeted social media ad campaigns for luxury clients.
7x ROAS
Secured over 100 media placements in top-tier publications for clients.
100+
Achieved a 150% increase in social media engagement for luxury artisan brands within 6 months.
150%
Schedule Your Free Consultation
Discover how our specialized PR and marketing strategies can elevate your brand.
At Simplified Media Agency, we go beyond the buzzword "Fractional CMO." We are your Fractional Marketing Department - a dedicated extension of your business that combines strategy, execution, and sales enablement under one roof.
We don't just advise, we implemement and deliver results.
Our approach ensures every marketing touchpoint - from brand storytelling to lead conversion - is aligned with your business goals and revenue targets.
With the right PR & digital marketing strategy, your brand can stand out, get published in major publications, and increase sales through industry visibility.
