Simplified Media Agency Wins Silver at the 2025 Davey Awards

Michele Iapicco
Oct 25
2 min read

We are thrilled to announce that Simplified Media Agency has been honored with a Silver Davey Award for our Lighting Meets Couture campaign with our client, Fine Art Handcrafted Lighting, in collaboration with Barclay Butera Couture. This recognition, presented by the Academy of Interactive and Visual Arts (AIVA), comes in the category of Integrated Campaign – Promotional & Branding.

The Davey Awards, presented by the Academy of Interactive and Visual Arts (AIVA), celebrate creativity from the "Davids" of the industry—boutique agencies, small firms, and independent creators whose innovative work proves that big ideas shine brightest.

About the Marketing & PR Campaign: Lighting Meets Couture

The Lighting Meets Couture campaign brought together fashion, artistry, and design to highlight Fine Art Handcrafted Lighting’s visionary approach to luxury lighting with Barclay Butera's eye for design. By framing lighting as couture—pieces of art designed with the same craftsmanship and creative vision as runway fashion—we were able to tell a story that resonated with architects, designers, and discerning homeowners alike.

Through integrated Public Relations, branding, media outreach, social media, events, and storytelling, the campaign positioned Fine Art Handcrafted Lighting as not only a lighting manufacturer, but a design house where heritage and innovation meet.

Collaboration & Teamwork

Laura Goldblum, Principal of Fine Art Handcrafted Lighting; Christine Phillips of Viola PR; Michele Iapicco, CEO/Founder of Simplified Media Agency; Allison Weiss Brady, Publicist.

This achievement would not have been possible without a dynamic, collaborative team:

Simplified Media Agency – Founder/CEO, Michele Iapicco
PR Consultant/Publicist – Allison Weiss Brady
Viola PR & Design – Publicist, Christine Phillips
Barclay Butera Interiors – Director of Brand, Hannah Berbos
Fine Art Handcrafted Lighting – Marketing Manager, Jackie Hessler
Fine Art Handcrafted Lighting – Graphic Designer, Mandy Perea
Fine Art Handcrafted Lighting – eCommerce and Data Support Manager, Leo Faria

Every detail, from concept to execution, reflected the collective creativity and dedication of this talented team.

A Recognition of Big Ideas

Winning this award is not only a milestone for our agency, but also a reflection of what can happen when strategy meets storytelling. At Simplified Media Agency, we believe that small, agile teams can make a big impact—telling stories that elevate brands, connect with audiences, and leave a lasting impression.

We’re proud to see Lighting Meets Couture recognized on this global stage and look forward to continuing our mission of shaping narratives that inspire.