Michele Iapicco

Pinterest has long been known as the land of mood boards and meal plans. But for interior designers? It's one of the most underused tools in their marketing arsenal - and one of the most powerful. At Simplified Media Agency, we didn't just start pinning pretty pictures. We built a strategy that turned passive inspiration into active inquiry, sending thousands of clicks to designers' websites, elevating their SEO and helping them land in top-tier publications.

We are thrilled to announce that Simplified Media Agency has been honored with a Silver Davey Award for our Lighting Meets Couture campaign with our client, Fine Art Handcrafted Lighting, in collaboration with Barclay Butera Couture. This recognition, presented by the Academy of Interactive and Visual Arts (AIVA), comes in the category of Integrated Campaign – Promotional & Branding.

At Simplified Media Agency, we believe marketing should do more than generate clicks—it should build legacy, give voice, and create access. That belief drives everything we do, from how we serve our clients to the causes we support. This quarter, we’re putting that belief into action through our campaign: Marketing That Leaves a Legacy. From July 1st through September 30th, we’re donating 10% of all new client revenue to three nonprofit organizations working at the intersection of culture,