Simplified Media Agency wins PRSA San Antonio El Bronce Excellence Award for Pinterest Growth Strategy

We're thrilled to share that Simplified Media Agency (SMA) has been awarded the El Bronce Excellence Award by the Public Relations Society of America (PRSA) San Antonio Chapter for our Pinterest Growth Strategy executed on behalf of Hoffman & Ospina Landscape Architecture.

This recognition celebrates not just creativity, but the kind of intentional, data-driven strategy that drives meaningful results. We're honored to be among this year's top recipients of the El Bronce Tactics Awards, which acknowledge the most effective public relations tactics across platforms including social media, blogs, video, websites, and more.

About the Award: El Bronce Tactic Award

The El Bronce Awards are part of the annual Del Oro Awards, which recognize the highest standards in public relations across San Antonio and beyond. Honoring "the best of the best", the awards shine a light on the specific tools that bring campaigns to life, whether a video series, website, or a social media strategy. An Excellence designation - awarded to entries scoring 36 out of 40 or higher - denotes not only executional strength, but the creativity, planning, and measurable results behind the work.

About the Award: El Bronce Tactic Award

Hoffman & Ospina Landscape Architecture, known for their Mediterranean-inspired landscapes and classical design sensibility, sought to increase their visibility on Pinterest, a platform uniquely suited for design inspiration and discovery.

Here's how we delivered:

• Research-Driven Content Strategy: We began by studying Pinterest user behavior and search trends in the design and landscape architecture space, identifying what content performs and why.

• SEO & Visual Optimization: Every pin featured high-resolution imagery and was optimized with strategic keywords, descriptions, and board themes like Mediterranean Villa, Rustic Retreat, and Sofia Vergara's Residence.

• Consistent Content Cadence: Using scheduling tools and a custom content calendar, we maintained a consistent pinning strategy across themed boards to drive engagement and visibility.

• Performance-based Adjustments: Real-time data informed our pivots, from refining captions structures to selecting high-performing projects for board placement.

The Results:

Over just four months, we saw exponential growth:

• Impressions grew from 563 to 12.8K (+2,174%)

• Engagements jumped from 35 to 408 (+1,066%)

• Outbound Clicks increased from 2 to 20 (+900%)

• Total Audience expanded from 491 to 8,020 (+1,533%)

These numbers reflect not just increased visibility, but tangible interest in Hoffman & Opsina's work and a strategic positioning of the firm as a thought leader in sustainable, high-end landscape design.

Why it Matters

Pinterest is often overlooked in Marketing and PR strategies, but for design-driven brands it can be a powerful driver of long-term engagement and web traffic. This campaign proves that with the right approach, even underutilized platforms can become high-performing tools in a brand's digital ecosystem.

Winning the El Bronce Excellence Award validates the core philosophy at Simplified Media Agency: simplified doesn't mean simple. It means intentional, strategic, and streamlined- so every tactic works harder.

Thank you!

We're so grateful to PRSA San Antonio for this recognition and to our client Hoffman & Ospina Landscape Architecture for trusting us to bring their vision to life. We're proud to lead with both creativity and strategy - and honored to have that work recognized by our peers in the public relations industry.

Here's to continued growth, smarter campaigns, and more wins for our clients.

You can view all 2025 winners here: https://prsanantonio.com/Del_Oro_2025

____

Simplified Media Agency

TX | PHL | MIA | LA | NYC