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Marketing


How Pinterest Became A Powerhouse for Design Brands
Pinterest has long been known as the land of mood boards and meal plans. But for interior designers? It's one of the most underused tools in their marketing arsenal - and one of the most powerful.
At Simplified Media Agency, we didn't just start pinning pretty pictures. We built a strategy that turned passive inspiration into active inquiry, sending thousands of clicks to designers' websites, elevating their SEO and helping them land in top-tier publications.
Michele Iapicco
Jan 132 min read


Simplified Media Agency Wins Silver at the 2025 Davey Awards
We are thrilled to announce that Simplified Media Agency has been honored with a Silver Davey Award for our Lighting Meets Couture campaign with our client, Fine Art Handcrafted Lighting, in collaboration with Barclay Butera Couture. This recognition, presented by the Academy of Interactive and Visual Arts (AIVA), comes in the category of Integrated Campaign – Promotional & Branding.
Michele Iapicco
Oct 25, 20252 min read


Marketing That Leaves a Legacy: Why We're Donating Proceeds of All New Client Partnerships This Quarter
At Simplified Media Agency, we believe marketing should do more than generate clicks—it should build legacy, give voice, and create access.
That belief drives everything we do, from how we serve our clients to the causes we support. This quarter, we’re putting that belief into action through our campaign: Marketing That Leaves a Legacy.
From July 1st through September 30th, we’re donating 10% of all new client revenue to three nonprofit organizations working at the intersec
Michele Iapicco
Jul 17, 20252 min read


Designers Want More Than Product; They Want A Partnership
In an era of endless product launches, sample boxes, and showroom emails, one truth still stands out: designers don't just want more options - they want real partnership.
At Simplified Media Agency, we work with both sides of the design ecosystem. We've helped interior designers grow through strategic marketing, and we've helped lighting and furniture brands break into the U.S. market. And we've seen what works - and what fails.
If you're a maker or a manufacturer trying to r
Michele Iapicco
Jun 30, 20252 min read


The Art of a Soft Launch Campaign
In a world obsessed with big reveals and launch countdowns, the soft launch is quietly doing what loud campaigns often don't: creating meaningful traction before the brand is even live.
At Simplified Media Agency, we've worked with founders launching everything from artisan lighting lines to tech/SaaS to e-commerce brands - and nearly every case, the most effective momentum came before the first sale.
Michele Iapicco
Jun 17, 20252 min read


Simplified Media Agency wins PRSA San Antonio El Bronce Excellence Award for Pinterest Growth Strategy
Simplified Media Agency wins PRSA San Antonio El Bronce Excellence Award for Pinterest Growth Strategy
Michele Iapicco
May 14, 20253 min read


Marketing in 2025: Trends, Strategies, and What’s Next
The marketing world never stops evolving, and as we step into 2025, it’s clear that staying ahead means embracing new trends and adapting...
Michele Iapicco
Jan 25, 20254 min read
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